CPSC2023-09-21

Make Believe Ideas Recalls Seven Rainbow Road Board Books Due to Choking Hazard

Make Believe Ideas LTD, of New York
Hazard

The plastic binding rings can detach from the books, posing a choking hazard to young children.

Remedy
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Sold at
Target, Barnes & Noble, Sam's Club and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.
Affected count
About 260,000 (In addition, about 12,900 in Canada)
Injuries reported
Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
Manufactured in
China
Remedy type
Refund
Products
Rainbow Road Series Board Books
Consumer contact
Make Believe Ideas toll-free at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday, online at www.recallrtr.com/rr or www.makebelieveideas.com and click on "Product Recall" at the bottom of the page for more information.

Official notice

https://www.cpsc.gov/Recalls/2023/Make-Believe-Ideas-Recalls-Seven-Rainbow-Road-Board-Books-Due-to-Choking-Hazard

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