Build-A-Bear Heartwarming Hugs bear recalled for choking risk — product photo from the CPSC
Serious riskCPSC

Build-A-Bear Heartwarming Hugs bear recalled for choking risk

The zipper slider on the side pouch of Build-A-Bear's Heartwarming Hugs weighted plush bear can detach and become a choking hazard for children. The bear contains a removable heart pouch filled with ceramic beads. One report of the zipper detaching has been received, though no injuries have occurred in the United States.

From the CPSC notice · Read the official notice ↗

What to do

  1. Stop letting your child use the Heartwarming Hugs Bear (model 034464) immediately.
  2. Return it to any Build-A-Bear Workshop store for a full refund or gift card.
  3. If you cannot visit a store, go to www.buildabear.com/recalls or call Build-A-Bear for a free return shipping label and refund by check or digital gift card.

Is yours affected?

Compare your label or packaging with the recalled product.

Product
Build-A-Bear Workshop Heartwarming Hugs Bears
Sold at
Build-A-Bear Workshop stores and online at www.buildabear.com from January 2026 through March 2026 for about $48.
Sold in
Nationwide
Made for
Children (3 years and older)

Photos from the CPSC

Recalled Heartwarming Hugs Bear
Recalled Heartwarming Hugs Bear
Recalled Heartwarming Hugs Bear
Recalled Heartwarming Hugs Bear
Side view of the pouch on the recalled Heartwarming Hugs Bear (zipper is located on the side)
Side view of the pouch on the recalled Heartwarming Hugs Bear (zipper is located on the side)
Recalled Heartwarming Hugs Bear showing the heart shaped bead bag
Recalled Heartwarming Hugs Bear showing the heart shaped bead bag

Details

Units affected
About 36,000 (In addition 520 were sold in Canada)
Injuries reported
There has been one consumer report in the United Kingdom of the zipper slider detaching while in use, and no reports in the United States. No injuries have been reported.
Illnesses reported
None reported
Fix
Refund
Manufactured in
China
Company contact
Build-A-Bear at 844-541-0144 from 8 a.m. to 5 p.m. CT Monday through Saturday and 7 a.m. to 4:30 p.m. CT on Sunday or by email at ProductHotline@buildabear.com, or online at https://www.buildabear.com/recalls or https://www.buildabear.com and click on "Recall" at the bottom of the page for more information.
Recall number
26457

In the CPSC's words

Description
This recall involves the Heartwarming Hugs weighted plush bear with model number 034464. It has a side pouch containing a heart filled with 2.5 pounds of ceramic beads, which can be heated or cooled for comfort. The pouch is secured with a zipper. The product is graded 3 years+ and carries a cautionary statement advising adult supervision due to the heated/cooled element. The model number is located on the label sewn into the back side of one bear leg.
Hazard
The zipper slider on the side pouch can detach, posing a risk of serious injury or death from choking hazard to children.
Remedy
Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of original payment or a gift card for the original purchase price redeemable toward any available Make-Your-Own furry friend and any other available merchandise. If a consumer is unable to return their Heartwarming Hugs Bear to a local store, they can visit www.buildabear.com/recalls for more information or call Build-A-Bear to receive a free return shipping label to return the recalled bear and to receive a refund check in the form of original payment or in the form of a digital gift card to use on the firm's website.

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